June 15, 2017 at The Liner Hotel in Liverpool in Liverpool.
– For Hospitality, Tourism and Leisure Businesses
Are you making the most of #LinkedIn? Do you attract enough meetings and events business to your website? How many enquiries are converted into solid bookings?
Meetings and events are a very profitable source of business for hotels and venues – but all too often we fail to give corporate enquiries the special attention they deserve.
From targeted content to tone of voice – from phased campaigns to direct marketing legislation – this course will help managers and senior sales executives to focus on this lucrative segment.
Key topics include:
• Building corporate brand awareness
• Attracting more leads using targeted promotional emails
• Converting more business with effective ‘Transactional Emails’
• Developing your LinkedIn company and ‘_Showcase_’ pages
• Engaging B2B clients on social media
• Creating effective landing pages on your website
On this course, you will learn how to use the power of B2B email, LinkedIn and your Website landing pages to reach the corporate conference and events sector and turn more enquiries into profitable sales.
#meetings #eventprofs #events #corporate #corporateevents #b2b #hotels #venues